About

We developed the visual look of Nike Women’s Holistic Fitness across the 2023 holiday season at Dick’s Sporting Goods.
 

This ask culminated with a 7-fit photoshoot 
generating assets for use in both digital and retail applications. We netted over 5,000 unique images using candid, dynamic movement and grand expressions, captured with a high flash DIY vibe.

We summarized the shoot into just 40 key images, retouched them and shipped them off to the real world. This photo set appeared on dsg.com, in digital ads and in physical retail locations across the country.