About

For Holiday 2025, we executed a premium LeBron James takeover across flagship Foot Locker stores, unifying Nike’s “Forever King” campaign aesthetic with high-impact retail storytelling. The environment centered on elevated materiality — aged brushed metal, textured gold, marble finishes with golden vein detailing, and LED lighting accents — creating a throne-room atmosphere that reflected LeBron’s legacy and innovation. Key hero moments included oversized campaign portraits, inset product lockers, innovation tables featuring disassembled shoe elements, digital “Behind the Design” content, and bold “mega crown” photo backdrops designed to draw shoppers into an immersive world of performance, heritage, and royalty.

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The takeover extended across multiple flagship formats including Times Square, Hollywood & Highland, and 34th Street, each tailored to its architectural footprint. Installations incorporated broken marble footwear pedestals, throne seating moments, LED digital curtains, and a mix of window light boxes, glorifiers, plinth displays, and shoe risers to showcase current colorways and product DNA. Chain-wide support included drop zones, perimeter wall graphics, table mats, mid-floor fixtures, and a mobile pop-up concept designed as a marble-wrapped Airstream. Together, these elements transformed the retail experience into a visually striking holiday destination built to celebrate excellence, innovation, and the king himself.