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Wheaties 100
General Mills
Services
Visual Design
Seeding Kit
About
Wheaties celebrated 100 years of sports history by honoring four legendary champions. The athlete with the most appearances on the cover was none other than the GOAT, Michael Jordan.
In partnership with MJ's own 23XI Racing, the box reveal sped onto the scene. We landed on a seeding moment that married Jordan's NASCAR present with his basketball past. Bubba Wallace took it from there and dropped off kits all over Charlotte, from the Motor Speedway, to the Spectrum Center!
Project Credits
Executive Creative Director
Creative Director
Art Director
Graphic Design
Account Management
Project Management
Construction
Photography
Aaron Carlsson
Maddy Wignall, Gabe Fernandez
Bryan Humphries, Kalie Hamilton
Emily Rogge
Matchless Studios
Ray Hall
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