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Production Design

About

SGK was at SoFi Stadium bringing partner dreams to life across the stadium for the 70,000+ in attendance. We considered every detail of the incredible spaces, used the dynamic light and tapped into the physical environment of the stadium to energize fans.


Driving excitement and electricity to fan and team gear experiences; we brought 11 key areas of the stadium to life with scenic elements designed to interact with the ever-changing color and light of day. Each piece initially reflected the natural SoCal warmth, then became glowing retail shop beacons after sundown.

Project Credits