Oui by Yoplait embarked on a dynamic partnership with The Bouqs Co., and together, we aimed to celebrate the arrival of warmer weather and the profound beauty found in everyday moments. The core objective of this project was to conceive and execute an influential seeding kit concept that would serve as a powerful promotional tool for a giveaway of 10,000 farm-fresh floral bouquets. 

The overarching mission was to encapsulate the essence of springtime rejuvenation, leveraging the allure of Oui’s Farmer’s Choice Bouqs bouquet as the centerpiece.