SGK reintroduced the Nike Roshe One, a nostalgic franchise, in a fun + energetic way that connects with the whole family while leveraging Nike owned platforms exclusively.

Inspired by Nike’s iconic ‘90’s ads, we kept the core DNA while re-introducing the Roshe One to today’s modern family. We studied applications of shallow depth of field photography, colorful gradient fades and curated headline crops that create an aspect of movement throughout the campaign.

When all was said and done, we delivered a Visual Center containing copy, graphics, imagery and creative direction to create all in-store communications specifically for Nike’s Unite doors and digital channels.